About us and who we are – Ipsos, one of South Africa’s leading research providers, ihas access to universal specialised research products, global insight and market trends.
Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. Since 1990, Ipsos has created or acquired more than 60 companies worldwide, making us the third largest survey-based research company worldwide.
Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based research. To do this, Ipsos has focussed on six core specialisations, namely:
Media Research
Ipsos is a pioneer in media research. All Ipsos companies are involved in audience measurement surveys for the major print, radio and television media companies around the globe.
The editorial and advertising sides of media require very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to inform editorial and media marketing decision-makers about the expectations, tastes and behaviour of readers, listeners, viewers and Internet users; and provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences.
Both qualitative and quantitative methods are used to offer the best research solutions.
Advertising Testing Tools
Building strong brands and developing global communications strategies are critical for today’s advertisers. Ipsos helps clients define their advertising concepts, and measure and forecast the effectiveness of their advertising campaigns. Our precise analysis measures return on media investments, and helps strengthen market share.
Ipsos-ASI, the Advertising Research Company, is the Group’s dedicated brand in advertising research. With offices in 24 countries, it is the largest provider of advertising pre-testing services in the world.
Ipsos subsidiaries use the same evaluation methods to give advertisers access to standardised information and comparable results wherever their campaigns are conducted and for any consumer segment.
Ipsos-ASI Ad*Graph is a tracking survey that supplies market information on advertising performance and the effectiveness of media plans. With its databases of norms and standards and its exclusive media model, Ipsos ASI Ad*Graph is an effective decision-making tool in both creative development and media planning.
Marketing Tools
As one of the world’s leading survey-based research groups, Ipsos offers custom and syndicated research products and consulting services, including concept and product testing, shopper studies, usage and attitude studies, tracking systems, brand loyalty research, volume forecasting, marketing models, and advanced analytics. We collect data by mail and phone, through the Internet and in person, as well as through large pre-recruited consumer panels.
Our qualitative research experts are trained in the techniques and methods developed by Ipsos Insight teams and annually conduct more than 10,000 focus groups and in-depth interviews worldwide.
Public Opinion and Public Affairs Research
Under the Ipsos Public Affairs brand, we have been providing solutions for clients in the private, public, and not-for-profit sectors for over 20 years.
We offer political and business leaders research on social issues and the attitudes and behaviours of citizens and consumers based not only on public opinion research, but also often on elite stakeholder, corporate, and media opinion research. Our specialist teams conduct political climate surveys, voting intentions forecasts, and measure public opinion on a variety of issues.
Ipsos Public Affairs is organised around four sectors of activity: Corporate & Reputation Research; Government & Public Services Research; Political & Election Research; and Social & Trends Research.
Loyalty Research
Retaining customers is a top business priority. But in today’s global, competitive marketplace, choice is abundant – and customers have more control. Consequently, businesses must be intelligent about their markets and customers, and more aggressive than ever in their efforts to retain them.
Why so much emphasis on retention? Retained customers are loyal, which means they spend more with you and advocate your brand. Growing loyalty among the right customers means increased profitability for your business.
So how do you ensure that the right customers will remain loyal?
Ipsos Loyalty specialises in helping businesses understand, grow and nurture loyalty. We provide a state-of-the-art approach to customer satisfaction measurement (CSM) and customer relationship management (CRM) for customer-driven business performance.
Observer
Across the world, Ipsos has implemented powerful and effective tools integrating new technologies for collecting, processing and supplying data in order to deliver reliable, consistent and accurate information to its clients at a reasonable price and within short timescales.
To enable clients to take advantage of our peerless data collection infrastructure, Ipsos has organised all field and tab-style work into one business area containing the omnibus team, the international research team and the team conducting projects on behalf of all clients who only require data as a deliverable.
Our target clients are typically those who are research savvy and have the means to analyse data in-house without the need for specialist researchers to be involved, as well as those who have limited budgets but who still require field and tab-style research to help them make better business decisions. We are also able to accommodate those clients who sometimes require full-service research solutions and sometimes field and tab solutions.
Our modular suite of innovative research tools provides an integrated framework to identify a complex, global business solution.
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