Our quality focus is an integral part of our commitment to your company
Quality in our research
Ipsos was the first marketing research company in South Africa to receive ISO 9001 certification and, as such, adheres to strict quality procedures. This is the international standard for general company quality management systems. It enforces continuous improvement in the business and aims to improve customer satisfaction. All quality procedures are documented and internal audits are conducted monthly to ensure that these procedures are adhered to. The SABS conducts audits twice a year, and every three years it is necessary for a full review to be conducted in order for the accreditation to be renewed. The last review took place in October 2009 and Ipsos Markinor’s accreditation has been renewed successfully. Ipsos Markinor is accredited to ISO 9001:2008.
Ipsos has been registered to the International Standard for Market Research (ISO 20252) as of March 2011. This standard covers all aspects of a market research project.
Some specific quality control processes that are documented and adhered to include:
Information Security
Information is the main product produced by Ipsos! It is the lifeblood of the company. It is vital to the success of the company that the information we rely on is kept secure for accidental or deliberate loss, destruction or disclosure. It is also essential that information is accurate, complete and available to us when we need it. As a result, Ipsos has been registered to the International Standard for Information Security (ISO 27001) as of April 2011.
In addition, Ipsos undertakes to adhere to the SAMRA (Southern African Marketing Research Association)/ESOMAR International Code of Marketing and Social Research Practice.
Training of Interviewers
We are committed to training interviewers. Our research hinges on our interviewers’ meticulousness and skill. Training is facilitated during face-to-face briefings and mock interviews, we also train and refresh interviewers constantly on interviewing techniques. A supervisor always accompanies interviewers in field and this has also proved to be an invaluable training tool.
Recovery
All our mission critical systems run redundant power supplies should hardware failure occur. These systems all run with a dedicated UPS. A comprehensive back-up system is run on a daily basis and stored off-site. Anti-virus software is updated every night and automatically sent to every internal client as they log in.
Ipsos has a Quality and Information Security team that is dedicated to ensuring the research standards are met across the business. If you have any queries, you can e-mail Alexan Carrilho at alexan.carrilho@ipsos.com or compliance.za@ipsos.com.
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