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News

Ipsos Markinor launches its Observer division in the local market

Throughout the world, Ipsos has implemented powerful and effective tools and processes, which integrate cutting-edge technologies for collecting, processing and supplying data for clients who are enabled to conduct their own analysis and reporting. Part of the Ipsos global strategy is to work with clients to provide reliable, consistent and accurate information at a reasonable price and within shorter timescales than more customised ad-hoc programmes.

Recognising the evolving and multi-faceted needs of different clients, our company has organised all field and tab work into a specialist business area incorporating the omnibus and international research teams. This division of Ipsos Markinor also conducts projects on behalf of clients who only require data as a deliverable, and consists of specialist and experienced researchers, who are skilled at managing multi-country studies, as well as domestic data-deliverable projects.

The division will be known as “Observer”, and represents one of Ipsos Markinor’s six specialised business pillars. Observer positions itself as a team of global market research professionals who are experts in the areas of survey management, data collection and data delivery. It provides clients with fast, cost-effective access to high-quality data collection and delivery services.

As Margie Teixeira, Business Unit Director of Observer says: ”As market research professionals, we work with our clients to determine the best solution for their business issue – we work with them to determine the best methodology, always keeping in mind their price/value thresholds. We help them create and execute their survey with quick turnaround and best-in-class data mapping and tabular results. With our global footprint and global fielding capabilities, we can collect data almost anywhere in the world.”

“As part of Ipsos, we have offices in 65 countries and have executed research in more than 75 countries over the past year”, Teixeira adds.

Ipsos Observer clients are typically either those who are research sophisticates and have the means to analyse data in-house without the need for specialist researchers to be involved, or those who have limited budgets but still require field and tab-style research to help them make better business decisions.

For more information contact:

Margie Teixeira
Business Unit Director Observer
Tel: 011 686 8410
margie.teixeira@ipsos.com