Ipsos International

Solutions

  • Observer
  • Loyalty Research
  • Public Opinion and Public Affairs Research
  • Marketing Tools
  • Advertising Testing and Tracking Tools
  • Media Research
  • Qualitative Solutions
  • Omnibus

Observer

Across the world, Ipsos has implemented powerful and effective tools integrating new technologies for collecting, processing and supplying data in order to deliver reliable, consistent and accurate information to its clients at a reasonable price and within short timescales.

Loyalty Research

Retaining customers is a top business priority. But in today’s global, competitive marketplace, choice is abundant – and customers have more control. Consequently, businesses must be intelligent about their markets and customers, and more aggressive than ever in their efforts to retain them.

Public Opinion and Public Affairs Research

Under the Ipsos Public Affairs brand, we have been providing solutions for clients in the private, public, and not-for-profit sectors for over 20 years.

Marketing Tools

As one of the world’s leading survey-based research groups, Ipsos offers custom and syndicated research products and consulting services, including concept and product testing, shopper studies, usage and attitude studies, tracking systems, brand loyalty research, volume forecasting, marketing models, and advanced analytics.

Advertising Testing and Tracking Tools

Marketing is becoming increasingly difficult due to fragmentation and emergent digital media. At the same time, consumers are becoming less loyal and there is continuous pressure on advertisers to be accountable for their marketing expenditures and to achieve greater marketing efficiencies.

Media Research

Ipsos is a pioneer in media research.

Qualitative Solutions

Ipsos Markinor’s qualitative team strives to obtain the richest, most constructive information to thrust your products, brands and projects forward.

Omnibus

Ipsos’s national omnibus surveys provide you with a fast and cost-effective way of establishing a relationship with people in urban, rural and deeply rural settings.