Ipsos International

Solutions

Advertising Testing and Tracking Tools

Marketing is becoming increasingly difficult due to fragmentation and emergent digital media. At the same time, consumers are becoming less loyal and there is continuous pressure on advertisers to be accountable for their marketing expenditures and to achieve greater marketing efficiencies.

Building strong brands and developing global communications strategies are even more critical for today’s advertisers.

Ipsos-ASI, the Advertising Research Company, is Ipsos Group’s dedicated global brand in advertising reaearch. With offices in 24 countries, it is the largest provider of advertising pre-testing services in the world.

Ipsos-ASI helps clients across the full brand advertising cycle by offering a range of solutions to cover the whole advertising development process: Ad Strategy Testing, Creative Ideas Screening, Copy testing, In-market Tracking to monitor advertising effectiveness.

With over 75 000 advertisements tested in our global database, we invest in extensive R&D programmes to validate our tools and models against in-market.

We constantly seek to bring to our clients cutting-edge innovation and keep evolving our tools to better measure emotional drivers and offer greater assessment of holistic communications, at both the pre- and post-campaign stages.

Our mission is to provide clients with predictive, validated decision-making tools to optimise creative development, measure advertising effectiveness and maximise media planning for a better return on investments.

For more information contact
Nicole Ndoumbe-Myers

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