Ipsos International

Solutions

Media Research

Ipsos is a pioneer in media research. All Ipsos companies are involved in audience measurement surveys for the major print, radio and television media companies around the globe.
The editorial and advertising sides of media require very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to – - inform editorial and media marketing decision-makers about the expectations, tastes and behaviour of readers, listeners, viewers and Internet users; and – provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences.
Both qualitative and quantitative methods are used to offer the best research solutions.

For more information contact
Philip Sparks

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