Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by market research professionals. Since 1990, Ipsos has created or acquired more than 60 companies worldwide, making us the third largest survey-based market research company worldwide.
Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based market research. To do this, we focus on six core specialisations:
Ipsos ASI – The Advertising Research Specialists
Ipsos Marketing – The Innovation and Brand Research Specialists
Ipsos MediaCT – The Media, Content and Technology Research Specialists
Ipsos Public Affairs – The Social Research and Corporate Reputation Specialists
Ipsos Loyalty – The Customer and Employee Research Specialists
Ipsos Observer – The Survey Management, Data Collection and Delivery Specialists
We explore market potential and market trends. We test product and advertising. We help our clients build long-term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe. We collect, process and supply data to clients within short timescales.
More women than men are looking for work whilst caring for young children and when working, they generally earn less than men. Many South Africans still believe that education is more important for a boy than a girl and that a woman “should be kept in her place”!
In a recent Point Of View, Phil Shaw, Head of Ipsos ASI Digital in the UK, shares his perspective on why and how social media can, in fact, be an effective marketing tool:
Global majority strongly agree that companies should pay more attention to the environment (61%), and contribute more to society (52%)
Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.
Go to the News overview page…
More career information, go to Careers page…