Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. Since 1990, Ipsos has created or acquired more than 60 companies worldwide, making us the third largest survey-based research company worldwide.

Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based research. To do this, we focus on six core specialisations:

We explore market potential and market trends. We test product and advertising. We help our clients build long-term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe. We collect, process and supply data to clients within short timescales.

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Latest News and Press Releases

Are We Proudly South African?

21 September 2012

With Heritage Day around the corner, Ipsos releases poll results revealing that four out of every five South Africans say they are proud to be South African.

News release: Just over than half of SAs women believe their children have a bright future.

8 August 2012

Women are slightly more satisfied with their own lives than at the time of the previous general election in 2009

Most (72%) Global Citizens plan to watch Olympics, especially Track and Field (20%) and Soccer (20%)

27 July 2012

Ipsos survey reveals global interest in the Olympic Games.

Information Bill will limit media freedom, say South Africans

5 July 2012

Ipsos survey investigates South African opinions relating to the proposed information bill.

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